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Editors Try This: 100 Story Ideas in 100 minutes

  We’re not doing a great job as journalists covering issues of gender and family. I gave a presentation to the Associated Press Managing Editors and Suburban Newspapers of America editors at the Chicago Sun-Times last week and dared the editors to come up with 100 story ideas after my 100-minute talk about stories at the intersection of the economy and gender. 

 Before we broke for lunch, half the room said they did. We’ll see how many of those stories get reported, written and published.

But today The Wall Street Journal defies logic, facts, stats and anecdotal realities from thousands of sources and declared there is no wage gap. Really? On Equal Pay Day? It’s making me crazy. As a journalist, as a woman, as a journalism educator, as a parent of sons, as a thinking human being.

It’s the same old story of viewing the news through a lens of denial. 

I wrote about it in “Everyman News,” in the chapter, “Diversity of Thought Shifts Content.” If we cannot achieve parity of gender and race in newsrooms, and according to ASNE, (The American Society of Newspaper Editors) we can’t, then we can for sure make a point in our coverage of trying to be inclusive in our sourcing and expansive in our brainstorming. OR we can keep saying what is real is not really there.     

     The recent White House Council on Women & Girls’ report, “Women in America: Indicators of Social and Economic Well-Being,” contained the seeds for hundreds of story ideas and in particular broke down the wage gap. Compared to all workers:

•Black women earned 71 percent

•Hispanic women earned 62 percent
•White women earned 82 percent of what all men earned
•Asian women earned 95 percent
•White women to white men: 79 percent
•Black women to Black men: 94 percent
•Hispanic Women to Hispanic men: 90 percent
•Asian women to Asian men: 82 percent

     Read the rest of the report.  Absorb and dissect its contents. Among some of the stats are that women experience the highest poverty rates.It’s just that simple. If realities are denied, then the realities of the gender make-up of sources for the journalism is also denied.

•In 2011, only 27 percent of sources were female: The Gender Project
•In 2010, only 24 percent of the people heard or read about in print, radio and television news are female. In contrast, 76% – more than 3 out of 4 – of the people in the news are male: Global Media Monitoring Project
 
More from “Who Makes the News” on news  subjects:
-24 percent of the people heard or read on traditional platforms like newspapers, television and radio were female in the sample.
-23 percent of the news subjects on the 84 websites monitored were women.
•Story focus:
-13 percent of the news items in traditional media focus specifically on women.
-11 percent of the online news stories were centered around women.
•Authorship:
-41 percent of stories reported on traditional platforms were by female reporters in the same countries as the Internet pilot. Overall, 37 percent of stories in the whole sample were reported by women.
-36 percent of the news stories in the online samples were reported by women.
•Stereotypes:
-46 percent of the stories monitored in traditional media reinforced gender stereotypes, while only 6 percent challenged these stereotypes.
-42 percent of the online news stories were found to reinforce gender stereotypes and only 4 percent challenged them.

      OK, so it is quantified, and we are sick of reading the same old stories from the same bylines (PMS or pale, male and stale as my friends call it). Aren’t we sick of assigning and writing those stories too? 

I challenged the editors to go beyond the usual suspects and the same old thinking.  Come up with 100 story ideas today. Now.

Imagine a practice of journalism that involved consistently discovering news and stories by seeking new types of sources through academic, government, non-profit and grassroots organizations. Seek out stories that are hyperlocal, local, domestic or international with local ramifications. Beat the bushes to find story ideas that are citizen-driven and interactive. Learn from think tanks, centers on specific issues and trends. And for goodness sake, pay attention to what is happening out there in social media. And train every one of your staffers to be keenly observant.

It’s what I tell my students at the Medill School of Journalism at Northwestern University very quarter, whether in the Reporting & Writing or Multimedia Storytelling classes. I just talked about this yesterday in lab.

Stories looking at gender, family and marriage issues intersect with the economy in a myriad of ways. All you have to do is cast the net for news. Story ideas will swim in. You have to know what you’re looking for, not stop looking at what is there and not throw back a big fish when you can definitely use it in the future in a new way.
  
    According to the White House report, 18 percent of women 40-44 never had a child; 46 percent of women 25-29 never had a child. For me this is the reason Eat Pray Love sold a gazillion copies.   More older women are divorced or widowed. For me this is the reason Betty White and Helen Mirren are hot and hundreds of thousands of women nationwide are into Roller Derby, the latest fitness craze for “women  old enough to know better.”
       
This country has more single mothers and the highest poverty rates are women as heads of households. There is no end to the stories that can come from that sentence. Tell the single and married working mothers paying for childcare there is no wage gap and it is not impacting women and their children across the country.
 
Still, in all of this, I urged the editors in the conference room last weeek also not to just look for stereotypical woe-is-me, half-empty stories bemoaning the economy. I urged them to find inspirational,  multidimensional stories, and to write about the individuals and communities making a solid difference.  And tell the truth. See and report what is really there.
 
We’ll see what happens.
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